How much is Emma Grede worth?
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Emma Grede has emerged as one of the most successful entrepreneurs in the fashion and business industries. With a seat on Shark Tank, billion-dollar brand launches, and a focus on inclusivity, she’s become a standout figure in the business world. So, how much is she really worth in 2025—and how did she build her wealth?
Emma Grede net worth: $390 million
According to Forbes and CNBC, Emma Grede’s estimated net worth is around $390 million as of 2025. Her fortune comes from co-founding top brands like Skims and Good American, as well as her role as an investor and business leader.
How Emma Grede made her money
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Skims
Grede is the founding partner of Skims, the shapewear brand she launched with Kim Kardashian in 2019. Skims is now valued at over $4 billion and has become a household name for its inclusive sizing and marketing. Grede’s early operational leadership helped the brand scale to success.
Good American
In 2016, she co-founded Good American with Khloé Kardashian. The brand began with size-inclusive denim and has since expanded into a comprehensive fashion line, renowned for celebrating all body types. Good American generated $1 million in sales on day one.
Safely
In 2021, Emma co-founded plant-based cleaning brand Safely with Kris Jenner. While it’s not as large as her fashion ventures, it marked her expansion into consumer household goods.
Emma Grede’s role on Shark Tank
Emma Grede joined Shark Tank as a guest investor in 2021, becoming the first Black woman on the panel. Her investments reflect her values: inclusion, innovation, and purpose-driven entrepreneurship. She’s invested in beauty, wellness, and fashion startups, especially those led by women and underrepresented founders.
Check out our picks for the best Shark Tank products for parents.
Early career and business roots
Before launching brands, Grede worked in fashion marketing. She founded ITB Worldwide, a talent and influencer marketing agency, and later sold it to Rogers & Cowan. That experience gave her insight into brand strategy and celebrity partnerships—skills she’s since used to develop several multi-million-dollar ventures.
Emma Grede’s family and lifestyle
Emma is married to Jens Grede, also her business partner. They live in Los Angeles and have four kids. Despite their busy careers, family remains a central priority. Emma often shares how being a parent influences the way she leads—balancing ambition with empathy and creating space for her kids to learn by example.
Why Emma Grede stands out
Emma Grede has made her mark by building brands from the ground up—not just backing winners, but creating them. Her approach combines business strategy with a strong sense of purpose, emphasizing inclusion, transparency, and impact. She’s proof that doing business differently can lead to extraordinary success—and open doors for others along the way.
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