Serena Williams net worth

In the world of sports and beyond, Serena Williams has earned incredible success both on and off the court. The four-time Olympic gold medalist and 23-time Grand Slam singles champion may have retired from professional tennis, but her financial portfolio is still working hard, with an estimated net worth of nearly $300 million. 

Here’s how Serena Williams makes money, her investment strategies, and the financial wisdom we can all learn from her journey.

How Serena Williams builds her fortune

Tennis earnings

Serena Williams has amassed a significant portion of her wealth through her career as a professional tennis player. She holds the record for the most Grand Slam wins in the Open Era (when Grand Slam competitions started allowing amateur and professional players to compete together). Serena’s prize money earnings from tournaments alone exceeded $94 million.

Endorsements

Be a financially smart family!

Be a financially smart family!

From saving for the future to understanding credit, see how families are thriving with Greenlight.

Try Greenlight today

Off the court, Serena Williams’ endorsements have played a crucial role in bolstering her net worth. She has partnered with major brands such as Nike, Puma, Gatorade, Lincoln, Michelob, and Beats by Dre. These endorsement deals not only contribute to her wealth but also enhance her global influence and brand presence.

Investments and business ventures

In 2024, Serena herself posted on TikTok that she has more than 85 companies in her investment portfolio. But she owns multiple companies as well. In 2015, she launched her own venture capital firm Serena Ventures.

Other Serena Williams ventures include Will Perform, a line of sports-recovery health products, and a minority stake in the Miami Dolphins NFL team, which she shares with sister Venus Williams.  

Entertainment and media

Add author to Serena Williams’ lengthy resume. In 2022, she debuted ‘The Adventures of Qai Qai,” a children’s picture book about a girl learning to believe in herself. 

Through her company Nine Two Six Productions, Serena and her sister Venus were executive producers for the movie ‘King Richard.’ Based on their father, the film earned an Academy Award nomination. Investopedia reports they’re also executive producing the soccer documentary ‘Copa 71,’ among other projects. 

Serena’s investment priorities: Disrupting the “old boys’ club”

You might consider Serena Williams' investments as strategic as her gameplay. In the aforementioned TikTok video, the tennis magnate went public with her venture capital intentions, declaring "My mission after tennis is investing in us! Women, people of color and diversity."

As she explained to Business Insider in 2022, “The only way that people can get funding is if people like me, women and people of color, are actually writing the checks.” 

Indeed, Serena Ventures touts impressive statistics:

79% of its funds go to under-represented owners, many of which are women, Black, and Latino founders.

Philanthropy

Giving back is an integral part of Serena's financial blueprint. She has donated millions to various causes and established the Serena Williams Fund to support education and community-building initiatives. Her philanthropic efforts demonstrate that financial success also involves making a positive impact on society.

What would Serena Williams do?

When it comes to building your family’s financial future and teaching your kids to do the same, there are some clear patterns in how the tennis GOAT has built her fortune:

Diversify your income streams

From tennis earnings and endorsements to business ventures and investments, Serena exemplifies how spreading out your sources of income can enhance financial stability and growth.

Plan for the long-term

Whether it's her real estate investments or venture capital choices, or Serena Williams’ financial strategies seem geared toward long-term gains. This lesson highlights the potential benefits of thinking ahead and planning for future financial security. Nest egg, milestones, emergency, compound interest …

Invest in what you believe in – including your kids!

Serena has made intentional investments in many companies and causes that resonate with her values and interests. Parents and teens can learn to align their financial choices with their passions and family values, too. 

If you want to teach financial literacy early, you can start out with a simple family debit card with parental oversight. 

Game, set, match

Serena Williams’ net worth is a compelling story of talent, hard work, and smart financial decisions. By exploring how she makes, invests, and utilizes her wealth, we can uncover valuable insights that parents and teens can apply to their own financial journeys. From diversified income to impactful investments, Serena's financial playbook offers a winning example for achieving lasting success.

For more fun facts and tips, visit the Greenlight Learning Center for helpful resources on family, parenting, and finance.

This blog post is provided "as is" and should not be relied upon as a substitute for professional advice. Some content in this post may have been created using artificial intelligence; however, every blog post is reviewed by at least two human editors.