Top defining traits of Gen Z

Generation Z, born between the mid-1990s and 2010, has grown up with the internet at their fingertips, shaping their perspectives, behaviors, and values in unique ways. This digital-native generation is reshaping societal norms and the workforce with traits that set them apart from previous generations. Here, we explore some of the traits that make Gen Z wholly unique in today’s world, including their approach to finances and how these attributes influence their interactions and contributions.

Collaborative yet independent thinkers

Gen Z is known for being both highly collaborative and self-reliant. Raised in a digital era, they naturally gravitate toward teamwork and online collaboration, extending beyond traditional workspaces into community and social initiatives. This collaborative spirit is balanced by a strong sense of independence; their proficiency with digital tools allows them to find solutions and gather information on their own.

This duality is evident in their financial habits. Gen Z values input from peers and family when making financial decisions, yet they also rely heavily on their own research and judgment. This trait makes them well-suited to tackle complex issues, such as financial planning and investment strategies, with a blend of group input and personal initiative.

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Financial stress and awareness

Gen Z is keenly aware of financial stress. According to a survey conducted by Greenlight, 76% of Gen Z teens experience similar levels of anxiety about money as their Millennial and Gen X parents. The issues they’re stressed the most about include:

• Gas prices (49%)

• Inflation or shrinkflation (48%)

• Lack of emergency funds (46%)

This heightened awareness is not only reflective of their financial landscape but also of their general tendency to be pragmatic and cautious.

But, Gen Z is also acutely aware of preparing for larger financial goals. Top aspirations for Gen Z teens include:

• Saving money (73%) 

• Owning a vehicle (69%)

• Securing a well-paying job (67%) 

Embracing diversity and unique identities

Growing up in a globally connected world has instilled in Gen Z a deep appreciation for diversity and inclusivity. They value diverse perspectives and advocate for a society where everyone can express their authentic selves without fear of judgment. This mindset extends to their financial choices as well; they are more likely to support brands and businesses that align with their values and contribute positively to social causes.

Gen Z's approach to diversity is not just about social inclusivity but also about embracing different ideas and solutions in all aspects of life. Whether it’s collaborating with peers from varied backgrounds or exploring diverse investment opportunities, they see value in a multifaceted approach. 

Tech-savvy and socially conscious

As digital natives, Gen Z has a natural affinity for technology. They are adept at using digital tools for communication, learning, and problem-solving. This tech-savviness is evident in their financial behaviors; they are more likely to use financial apps and online resources to manage their money, seek investment opportunities, and learn about personal finance.

However, they are also cautious about the information they consume. With 72% of Gen Z teens concerned about inaccurate financial information on social media, they strive to balance their tech-savvy nature with a discerning eye. Despite their wariness, 50% of Gen Z teens have taken financial advice from social media influencers, showing a blend of openness to new ideas and a desire for trustworthy guidance.

Naturally inquisitive and looking for personal growth

Gen Z is known for their inquisitive nature, whether it’s exploring new technologies, learning about global issues, or diving into personal hobbies. This trait drives them to seek out new experiences and knowledge, making them well-rounded individuals who are always looking to expand their horizons.

Gen Z's defining traits — collaboration, financial awareness, diversity appreciation, tech-savviness, and a desire for personal growth — are shaping how they interact with the world and their finances. They are a generation marked by a blend of caution and curiosity, independence and community spirit. 

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This blog post is provided "as is" and should not be relied upon as a substitute for professional advice. Some content in this post may have been created using artificial intelligence; however, every blog post is reviewed by at least two human editors.