Defining GRWM: What does this popular acronym mean?

If you're active on social media or watch beauty and lifestyle videos, you may have come across the acronym "GRWM". So, what does it actually mean? Let's explore the definition and origin of this popular slang term.

Definition of GRWM

GRWM stands for "get ready with me." People use the phrase to describe the act of getting ready for a specific event or occasion, often documented through photos or videos.

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Origin of GRWM

The exact origin of GRWM is unclear, but people have been making GRWM videos since the early 2000s. The acronym gained popularity in the early 2010s when beauty and lifestyle vloggers started using it as a hashtag on social media platforms like Instagram and YouTube. 

How to use GRWM

GRWM is commonly used in situations where someone is preparing for something, such as getting ready for a night out, attending a wedding, or trying out new makeup or hairstyles at home. It's typically accompanied by photos or videos showcasing that person's getting ready process.

Example:

• "Can't wait to show you all my GRWM for tonight's wedding!"

• "I'll be posting a GRWM on my channel tomorrow - stay tuned!"  

• "GRWM for school today."

Some popular variations of GRWM include "GRWM routine," "GRWM challenge," and "GRWM vlog."

Popularity of GRWM

The popularity of GRWM can be attributed to the rise of social media and content creation. With more people sharing their daily lives online, the term became a way to document and connect with others in the community. But what used to be considered expert or influencer territory is now a common platform for regular people and content creators to connect with audiences. 

It’s especially trendy on TikTok, which hosts millions of GRWMs from all around the world. What began as essentially educational videos are now more personal in tone. Some of the most watched GRWMs are those where the creator shares personal experiences and stories with their followers as they prepare.

Embarking on a GRWM journey gives viewers a peek into the personal beauty and preparation routines of their favorite influencers and their lives. And it can also be a space for inspiration, learning, and community connection. Whether it's for a special event, a day-to-day look, or beauty how-to told through personal stories, GRWM content continues to attract audiences worldwide.