10 stocks kids might get excited to invest in

Your kids may be interested in investing, but you might not know where to begin. So, why not start with what they already know? From their favorite games to the sneakers they wear every day, many companies kids love are also publicly traded. 

Why picking familiar companies helps

Kids may be more likely to research and stick with something they already know and are interested in. As potential investors, they may also have a head start because they’re familiar with the company, its products, and its customers – which may keep them interested in watching its stock prices move. 

Stocks kids might recognize (just for learning)

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Here are a few ideas you can use to brainstorm with your kids. Note that these are not recommendations nor is this financial advice. These are just well-known companies that may appeal to kids for various reasons. 

We’ve also noted a few things to watch out for if you do consider investing. 

What to understand before exploring investing

There’s so much to learn with investing for beginners, which is why familiar companies can help them ease into it. Here are some basics to help kids get started:

• Understand the company: What does it do? How does it make money? Who are its customers?

• Watch how the company performs: What are its sales? Is it making a profit? Is it on an upward growth trajectory?

• Think about the long term: Are you willing to hold your money with this company for a while, even if it struggles at times? Is the company itself built to last, or is it a passing trend?

• Consider risks and competition: What companies, trends, or products are the company’s biggest competition? Is it currently facing any challenges, or could it in the near future?

For parents and teachers

Start the process one step at a time. Talk with kids regularly to know what they’re soaking in and how they’re thinking about their investments. Encourage them to maintain a big-picture, long-term perspective. 

How Greenlight’s investing app supports young investors

Greenlight’s investing app for kids and teens© is a powerful tool for families to learn about and practice investing together more safely. With Greenlight, kids and teens can:

• Research their favorite companies

• Access Greenlight’s expansive learning library for investing insights

• Propose trades (starting at $1!) for parents to review and approve

Beginning the learning process

When your kids are ready, encourage them to pick one company they’re familiar with and start tracking it together over time. You don’t even have to invest – the experience alone will help them begin to understand how money, businesses, and the global economy work. 

Want to raise savvy investors? With Greenlight, kids get real-world experience under your guidance. Try Greenlight, one month, risk-free.†

© 2025 Greenlight Investment Advisors, LLC, an SEC Registered Investment Advisor provides investment advisory services to its clients. Investing involves risk and may include the loss of principal. Investments are not FDIC-insured, are not a deposit, and may lose value.