How much do TikTokers make in 2024?

Parents today often find themselves perplexed by the digital landscape their teens are navigating, especially when it comes to social media platforms like TikTok. This app, known for its short, engaging videos, has become a major player in the influencer economy.

But just how much money are these TikTok influencers making? Let's dive into the statistics, popular content types, and essential safety tips to keep your kids secure online.

Understanding TikTok earnings

Content creators and influencers have multiple ways to make money through social media. But not all platforms are created equal in the profit department. 

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Popular platforms with long-running advertising programs, like YouTube, share some of their earned ad dollars with content creators. But TikTok is new to the advertising revenue-sharing game, only recently launching its Creator Rewards Program. The tiered plan has several eligibility requirements, including (but not limited to):

• Minimum age of 18   

• 10,000 followers in the last 30 days

• 100,000 video views in the last 30 days

• Original content

• Minimum of 60 seconds long

• Content must align with the TikTok mission to inspire creativity and joy

TikTok influencers' earnings can vary widely based on their follower count, engagement rate, and the type of content they produce. According to a recent report, influencers can potentially bring in between $0.02 and $0.04 for every 1,000 views. That translates to $20,000-$40,000 for those reaching one million views. 

How much money can TikTokers make in a year?

According to ZipRecruiter, influencers in the U.S. have an average annual income of roughly $58,000, which breaks down to about $27.85 per hour. However, industry website Glassdoor says its data shows an average annual influencer salary of $96,000. 

Macro-influencers -- those with 500,000 to 1 million followers -- can command between $150 and $3,500 for each brand post. The highest-paid TikTok stars, like Charli D'Amelio and Addison Rae, rake in millions annually, with earnings of $17.5 million and $8.5 million, respectively.

What’s the most popular TikTok content?

The types of content that drive influencer earnings are diverse and creative. Here are some of the most popular trends and categories on TikTok:

1. Hashtags and trending topics: Girl dinner was Tiktok’s top-ranking hashtag topic for 2023. Beige flags were another breakout meme.

2. Entertainment: Seems broad, right? In the TikTok world, “actionable entertainment” is a big money-maker. In other words, content – including advertisements – that people find entertaining, fun, and engaging is extremely popular. 

3. Dance challenges: A favorite among teens, TikTok dance challenges are often choreographed to trending songs.

4. Educational content: Some influencers focus on providing valuable information, from history lessons (We see you, Roman Empire) to science experiments. Life hacks like toilet paper in the fridge can become insta-famous memes, especially among kids and teens. 

5. DIY and craft tutorials: How-to videos showcase creative projects followers can try at home. You, too, can make cozy burr baskets for your family this year. 

6. Comedy skits: Short, funny clips that aim to entertain and amuse.

Can kids make money on TikTok?

Technically, yes. Some of the biggest influencers on TikTok are kids, including the aforementioned Charli D’Amelio. She’s earned 100 million followers with her TikTok dances, and her family scored a reality TV deal with Hulu. 

However, because TikTok’s parental controls are somewhat limited, it’s often recommended only for older teens. You have to be over 13 to post, and accounts are automatically private for kids 13-15. 

Kids 16 and older can livestream content on TikTok. But you must be 18 or over to buy and sell on the TikTok Shop or collect reward payments like diamonds and virtual gifts. That’s why many younger influencers make money through brand endorsements and partnerships. 

Think your family could be future TikTok stars? Find more details and ideas in Greenlight’s How to make money on TikTok guide for parents. 

Making smart money moves as a family

The digital age has opened up new avenues for earning and creativity for families, kids, and teens, especially on platforms like TikTok. While the potential earnings can be impressive, protecting yourself and your money is always the priority. Even if you’re not an influencer, you can leverage tools like the Greenlight money and safety app to manage your finances wisely and raise money-savvy kids.

For more fun facts and tips, visit the Greenlight Learning Center for helpful resources on family, parenting, and finance. 

This blog post is provided "as is" and should not be relied upon as a substitute for professional advice. Some content in this post may have been created using artificial intelligence; however, every blog post is reviewed by at least two human editors.